Competition in the legal field is quite high, so it is possible to stand out among other companies only using various marketing tools. In this article we will consider in more detail all that you should know about marketing for a law firm. For starters, it is worth noting that you will need a website in any case. As an example, you can consider these top 10 attorney websites https://www.lastingtrend.com/blog/law-firm-websites. Now let’s take a look at the main marketing issues that the law firm may have.
Does it make sense to invest in email marketing in 2020?
Yes, but this investment must be reasonable. First you need to understand and determine what services will be promoted in this way and what the ultimate goal of this promotion is, because it is a matter of your positioning in the market. If your business works with the direct consumer (B2C), then with the help of e-mail marketing and competent targeting, you can reach your audience. If you work with B2B – your email will not have the goal to get a client, but to attract interest and audience. In the legal business, the content of such mailings may be the latest news of the law, interpretation and clarification of certain laws and so on.
Does it make sense to conduct a corporate blog online?
It depends on how this blog is conducted. There are really a lot of blogs like this, but if your material is of high quality, interesting and useful to the audience – it will bring results at least in the form of attracting the attention of the audience.
Is it worth selling legal services with the help of opinion leaders?
Yes, it works, but not so much as the marketing of the firm, as the marketing of a particular leader. For example, there is a well-known lawyer. Knowing his competence and expertise, people come to him in his name, no matter what company he is working for. And they can ask him not only about his field of activity, but also ask him to recommend a specialist from another field. And here he can already recommend other lawyers from the company where he works. This will be legal marketing with the help of the opinion leader.
Summing up the above, it should be noted that in legal marketing, as in any other, before starting to study it should be defined with the concepts of what we are talking about. Legal marketing is a separate facet of all marketing. A related and very important facet is marketing communications. The facet of marketing communications is PR. It turns out that all your activities, product wrapping and presentation are all marketing communications. Despite the fact that in theory it all has a separate name, because of digitization all facets of marketing are a bit blurred and go one into another.
For example, at the beginning there is a promotional video. It goes online, becomes viral, everybody comments on it, maybe they shoot parodies. And now the advertisement becomes PR. Thus it is necessary to understand that the wave of PR can appear both positive and negative, and such risk should be considered proceeding from scale of your activity.
Do lawyers need marketing? Practice shows that only a born marketer or a person who has a confidant who will be engaged in this very marketing can be successful. After all, it is marketing that attracts the potential consumer and makes it already your client. Here you can see some small law firm marketing https://www.lastingtrend.com/blog/law-firm-marketing-strategy. Before moving on to a marketing strategy you should first define your business strategy. Those who say that the result of marketing can not be calculated or predicted – are wrong, because everything is achievable, and achievable is what is calculated.